ULTIMATE SERVICE FOR HOME SELLERS


Coldwell Banker and Earl & Nancy Taylor are committed to help you sell your property. We will provide you with the services as detailed in the following 22-point Ultimate Service for Sellers Pledge. We will listen to what’s important to you, and together we’ll develop a customized service plan that reflects your specific needs. This Ultimate Service for Home Sellers program guarantees our service performance and your satisfaction.


1. Agency Alternatives 

We will review the alternatives for agency representation that are available to you and to potential buyers – Seller Agency, Buyer Agency and Multiple Representation – and our representation of your interest in the different agency relationships.


2. Marketing Action Plan

We will present to you for your approval a custom Marketing Action Plan, a formal written plan for marketing your property, based on your needs and input. This plan may include an open house, to be conducted when appropriate and as agreed to in advance with you.


3. Competitive Market Analysis 

We will provide you with a current Competitive Market Analysis, and will assist you in determining the most effective list price for your property.


4. Financing Alternatives

We will show you various financing alternatives for buyers of your property, and discuss the likely impact of each alternative on your sale.


5. Estimated Proceeds 

We will furnish you with an estimate of the proceeds you can expect from the sale of your property.


6. Home Enhancement

We will develop a plan to enhance your property’s ability to attract buyers.


7. Coldwell Banker Action Team

We will present your property to the Coldwell Banker sales team. We will share with you the team’s review and recommendations to help you realize the best price obtainable for your property.


8. Promotion to Other Brokers

We will promote your property to other reputable, professional brokers and sales associates in the area.


9. Multiple Listing Service

We will prepare a plan for your property to appear in the local Multiple Listing Service. The information will be submitted by the date we have selected for the property’s debut on the market to achieve maximum impact.


10. Property Promotion

We will create a marketing piece to promote the details of your property including specific highlights and photos of your property. We will email it to potential out-of-town prospects, showcase it online and also copies of it at your property for prospective buyers viewing it.


11. Direct Marketing

We will prepare promotional materials regarding your property and arrange for their distribution to target market areas to attract potential buyers.


12. Coldwell Banker Sign

We will place a Coldwell Banker FOR SALE sign on your property to help generate calls to our office from prospective buyers.


13. Advertising

We will review with you our comprehensive advertising program designed to generate buyer prospects for your property. We will explain how the Coldwell Banker Internet site and our personalized home page can access additional prospects through the Internet.


14. Seller Disclosure

We will explain the benefits of providing a written disclosure regarding the condition of your property, and if applicable, will present your disclosure to buyer prospects to assist them in preparing an offer.


15. Home Warranty

We will provide you with information regarding a warranty on the operating systems of your house, to increase the marketability of your property and help reduce your liability to the buyer.


16. Marketing Activity Report

We will provide you with regular Marketing Activity Reports to keep you informed of competitive market conditions, buyer activity, and the actions we have taken to market your property.


17. Homefinding Process

We will acquaint you with the home-finding process that buyers are most likely to follow, including financial qualifications, property selection, financing options and closing procedures.


18. Qualifying Buyers

We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender.


19. Negotiate Purchase Offers

We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase agreement with terms that are favourable and protective for you.


20. Closing the Sale

We will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction.


21. After-Sale Service

We will contact you after the closing to follow up on any remaining details or service needs.


22. Relocation Assistance

We will provide you with details about our relocation and referral services which are available to you at no cost, regardless of where you are moving.